full-stack product engineering
web, mobile, and infrastructure. senior engineers who own the build end to end and ship every week.
ai-native product studio
ai-native engineering for founders building what's next.
we're the fractional product & engineering team that owns the build: shipping, product, and the boring-but-critical ops. plug us in to move faster, grow revenue, and turn ai into compounding leverage.
no client slots open right now. get on the list01 what we do
a fractional product team for founders who need senior ownership.
most studios hand you junior contractors and a ticket queue. we hand you senior people who own outcomes (revenue, retention, reliability) and treat your business like it's ours. we've founded venture-backed companies, held patents, shipped acquisitions, and run fractional-cto seats across fintech, legaltech, and healthcare.
every engineer here is ai-native. we use ai to outlearn and outship, and we build ai into your product where it actually compounds. no theater: from the ivr behind 3m+ calls a month to a legal-payments os that got acquired, the work speaks for itself.
02 services
what you can hand us.
product strategy & design
from rough idea to a shape worth building. we sweat the flows, the edges, and what to cut.
ai features that actually work
agents, retrieval, evals, the lot. we build ai that earns its place in the product, not demos.
ops, support & growth
the boring-but-critical layer: reliability, observability, support loops, and the metrics that matter.
03 outcome lens
we judge the work by what it changes for the business.
revenue quality
we build the things that move the number, and we can tell you which things those are.
retention loops
shipping is easy; keeping users is the game. we design for the second visit, not the first.
reliable shipping
small, reversible changes, every week. predictable velocity beats heroic sprints.
04 work
things we've built.
rockhopper an assurance layer that brings automated code-review rigor to spreadsheets and the financial data they feed.
servicechannel a facilities-management platform whose ivr routes more than 3 million maintenance calls a month across sites.
doctors without borders an offline-first patient-management system for field clinics, built data-sovereignty compliant for remote sites.
headnote a legal-payments platform processing fault-tolerant ach and card transactions for law firms and their clients.
sindeo a digital mortgage platform that guided borrowers through home financing with a transparent, online experience.
coral a blockchain-compliance engine that uses behavioral fingerprinting to flag fraud and illicit activity on-chain.
lendfriend a peer-to-peer lending marketplace connecting people to fund, service, and repay personal loans at scale.
arcade a defi lending protocol that lets holders borrow against nfts and long-tail crypto assets as collateral.
delectable a wine-discovery app that identified any bottle from a label photo and grew a social feed around tasting notes.
pict a shoppable-image platform serving multi-tenant imagery with computer-vision watermarking and fingerprinting.
naja.co a vertically-integrated lingerie brand with a direct-to-consumer storefront and an ethical, transparent supply chain.
bedly a co-living platform that pioneered the category, offering flexible furnished housing booked and managed in one app.
05 team
who you'll work with.
martin greenberg
product & growth
serial founder and technology leader with multiple exits. ceo, chief architect & co-founder of bedly, the venture-backed startup that pioneered co-living: scaled to $10m+ revenue and 3,000+ customers across cities, raised $7m+ (angelpad, accomplice, founder collective), acquired by outpost in 2019. earlier, cybersecurity at ibm protecting fortune 50 firms, then data & ai consultant at 500 startups, lifting lp fundraising efficiency 45%. now a fractional cto building ai legal tools with a top us law firm. featured in techcrunch, forbes & entrepreneur.
linkedin →david kuchar
engineering & product
four-time venture-backed founder and fractional cto. co-founder & cto of rockhopper (techstars s23; backed by precursor, elsa, cascade). founder & ceo of coral, a crypto-compliance os that behaviorally fingerprints wallets: 3 patents, ip acquired by strong force. co-founder & cto of headnote, a legal-payments os acquired by asg legaltech, and of lendfriend, a p2p lender past $3m in loans (angelpad, google ventures, wells fargo + paypal). a decade of interim-cto work: servicechannel, sindeo, doctors without borders, arcade. ms, clarkson.
linkedin →gregory nicholas
engineering & design
serial early-stage founder, cto & full-stack engineer. co-founder & cto of dropt/pict, a shoppable-photo platform (angelpad 2012; ~$1.4m seed from lowercase, forerunner & 500 startups) acquired by popsugar. co-founder & cto of naja, a vertically-integrated lingerie brand, and founder of unvael, a social music app. earlier, lead engineer at rolepoint and software engineer at broadcom. raised $5m+ across startups he founded; his open-source code is used by google and lyft. now head of business development at inkwell finance.
linkedin →06 questions
the usual questions.
how fast can you start? +
kickoff within 7 days of signing, first real deliverable inside two weeks. we keep a tight bench so we're not scrambling to staff you.
what does 'ai-native' actually mean? +
we use ai across our own workflow to move faster, and we build ai into your product where it earns its keep (agents, retrieval, evals) with the same rigor as any other feature.
who owns the ip? +
you do. work-for-hire, full assignment, nda on request. nothing we build for you is reused without permission.
can we pause or exit? +
yes. sprints are scoped and finite; fractional is month-to-month after a 3-month minimum; full-stack has a 60-day off-ramp. no lock-in games.
do you work with our existing team? +
often. we slot in alongside in-house engineers, hand off cleanly, and leave docs behind. we're here to add leverage, not to fence off the codebase.
say hello
ship something worth shipping.
tell us the business outcome you need. we'll tell you the fastest honest path to it: book a 20-minute intro, or just email us.